ASJA’s Social Media Crash Course: How to Write Tweets People Read

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Beyond Bylines

American Society of Journalists and Authors‘ (ASJA)

Crafting your thoughts in 140 characters or less can be a challenge. Should you be funny? Informative? Should you retweet? Reply? Favorite? The list goes on.

In an interactive workshop moderated by Rae Padilla at the American Society of Journalists and Authors‘ (ASJA) annual conference, I heard from a panel of people who write tweets that actually get read – and retweeted. Check out some of the things each of them had to say.

Jessica Misener, senior editor at BuzzFeed | @jessmisener

  • Twitter is instrumental in developing a voice and a character. Misener writes in lower case and without periods – but it’s all about what works best for you.
  • The No. 1 thing you can do on Twitter is be funny. Participate in what’s going on. For example, if it’s the Super Bowl then tweet about that with a mix of funny and topical.
  • If you’re not funny, you…

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